Having a blog is one of the most effective ways to build your digital brand & online presence – if you know what you’re doing.
The most important part of having a blog is keeping it updated consistently. If you have a blog but you don’t actually blog, do you even really have a blog?
No need to post every single day, but you should post at least once a week. Finding your ideal frequency will depend on your subject matter, intended audience, and your overall goals.
Starting with once weekly posts lets you to get used to blogging without pressure, and gives you time to consider your post topic, compose a draft, find images to match, and review & revise your post before publishing.
Here are 7 useful tips for starting your blog:
Your blog should have a clear central topic tied back to your business.
If you’re a personal chef you might want to focus on food, obviously. Some topics for posts might include meal prep, new and unique dishes you’ve devised, a top 5 list of your favorite olive oils, etc.
If you’re a writer you might center your blog around your inspiration and musings, or you writing process. You might use excerpts and previews of works in progress or books you’ve written.
Blog posts should be connected to your craft and business and should promote your work while also educating and/or entertaining your visitors.
What if you’re a photographer, or dancer? If you’re work is mostly visual then a platform like Tumblr might be ideal for promoting your work. Otherwise, the two best platforms are WordPress and SquareSpace. (All Nineke Publishing sites are built with WordPress.) All three platforms offer plenty of customization and are extremely easy to use and maintain.
Whether it’s when you will write you posts or when you will publish them, try to set aside a day and time for blogging and stick to it.
Maybe you want to write your posts on Sunday mornings and schedule them to post throughout the week (Tumblr, WordPress, and Blogger allow you to schedule when posts are published).
But commit to your blogging schedule. Consistency will not only help you get better at blogging, but also yield you more traffic over time.
Effective use of visual aids should not be overlooked. No one wants an eyesore. Staring at large blocks of text for too long can cause the average visitor to disengage.
Using 2 – 4 pictures per post will help to engage and inspire your readers, while connecting them to your posts. Try to use images with a minimum 700 x 700 resolution, and resize them later if you need to.
If you can find or make video that relates to the post topic, ALWAYS INCLUDE IT. People remember what they see.
Your blog is your forum/stage/soap box. There is no censorship on your website. No one can flag your posts for removal or report you. Express yourself. Say what you mean. Let it all out! Visitors will appreciate your honesty.
But be mindful of word count. Digital Content expert Neil Patel advocates for longer posts – and he’s got data to back that up.
Personally, I’m not a fan of super long posts, unless the overall content is engaging, interesting, and seriously stimulating.
I recommend new and smaller brands to stay within 1200 to 2000 word range, and scale according to their audience, business growth, and inspiration.
Anything over 3,000 might be too much. Unless you’re an awesome writer and you know it (or yours is a writing a blog) digital A.D.D might pull your readers away from your posts before they remember to share or like it, or even email you for a hire.
You don’t need to have a newsletter ready right now. You may never start a newsletter. Ask your visitors for their E-mails anyway.
This way if you have a sale, special event, or want to share something super exciting you’ll already have a list of people who you know like your stuff and will care! Ask for e-mails!
You want your blog to be easy to read.
But you don’t want visitors to work too hard to keep reading. The balance here is to use formatting to emphasize major points or shareable text you think people might tweet or quote on Facebook.
Search engines have a thing for Headings: They look for them. Use H1, H2, and H3 as you see fit to break up your posts into digestible chunks for you readers (and Google).
You can change the color of your headings, uses bullet points, numbered lists, and block quotes to make your content pop. But don’t go overboard. Limit your font changes to 2 (3 max). This goes for color, size, and font family.
Always preview a post before you publish. Take a moment to scroll through, without reading. Does it look good? Does it flow? Does it pop with out being too busy?
The purpose of your blog should always be to promote your creativity and your business. Content may be king, but appearance is definitely Queen. Keeping that in mind you definitely want to have fun with it, and color it with your personality and unique vision.
Need Help? E-mail me bb!
We can do this!